NOWFASHION: Real Time Fashion News, Photography Streaming and Live Fashion Shows

By Sofia Celeste

MILAN--This summer, Zara’s parent company Inditex unveiled its ambitious plans to produce 100...

By Sofia Celeste

MILAN--This summer, Zara’s parent company Inditex unveiled its ambitious plans to produce 100 percent of all of its clothing with sustainable fabrics before 2025. If Inditex does keep its promises, it could revolutionize the textile and clothing industry for good, rendering sustainable materials...

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The Attico

51 PHOTOS

September 19, 201916:30 PMThu, 19 Sep 2019 16:30:00 +0200+0200

The Attico Ready To Wear Spring Summer 2020 Milan

September 19, 201916:30 PMThu, 19 Sep 2019 16:30:00 +0200+0200

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MAGAZINE

Metropolitan Sophisticate At Giada

By Sofia Celeste

With a collection that unfolded among the dusty manuscripts of Milan’s Biblioteca Braidense,...

Metropolitan Sophisticate At Giada

By Sofia Celeste

Metropolitan Sophisticate At Giada

By Sofia Celeste

With a collection that unfolded among the dusty manuscripts of Milan’s Biblioteca Braidense, Giada’s Spring/Summer 2020 collection saluted the cosmopolitan jet-set – just months after it opened its first US monobrand stores.  Giada feted the Boston store, situated on the edge of the Boston Common...

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By John-Michael O'Sullivan

Fashion has always been, in no small part, about the rich. The industry first sprang to life in...

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By John-Michael O'Sullivan

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By John-Michael O'Sullivan

Fashion has always been, in no small part, about the rich. The industry first sprang to life in the 19th century, to indulge the whims of royalty and aristocrats; decades later, the great houses of Paris couture’s golden age were sustained by a tiny, fiercely loyal (and high-spending) clientele....

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At Prada simplicity is back

By Gianluca Cantaro

“The feeling in today’s world is that everything is too much. Overproduction, overconsumption,...

At Prada simplicity is back

By Gianluca Cantaro

At Prada simplicity is back

By Gianluca Cantaro

“The feeling in today’s world is that everything is too much. Overproduction, overconsumption, overspeed. This makes a harsh contrast with the need we have to consume and pollute less,” explained Miuccia Prada before the show wearing a beautiful and very bourgeoise outfit: a blue cashmere...

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What looking to the future looks like at LFW

By Jessica Bumpus

A short film played at the beginning of the Marques’Almeida show this season in which the brand’s...

What looking to the future looks like at LFW

By Jessica Bumpus

What looking to the future looks like at LFW

By Jessica Bumpus

A short film played at the beginning of the Marques’Almeida show this season in which the brand’s “MA girls” talked about what they’d want their daughters to know. The designer Erdem referenced Tina Modotti as muse, noting: “At the time of her death, the world might have been on the brink of...

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ZEGNA explores #WHATMAKESAMAN

By Maura Madeddu

“Men have been the core of our business since 1910,” claimed Ermenegildo Zegna. For more than a...

ZEGNA explores #WHATMAKESAMAN

By Maura Madeddu

ZEGNA explores #WHATMAKESAMAN

By Maura Madeddu

“Men have been the core of our business since 1910,” claimed Ermenegildo Zegna. For more than a century, Zegna has been the point of reference for men’s classic elegance. Along with it, the brand has spent decades building the image of a true gentleman, as its ideal customer. But times have...

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Fashion for the real world

By John-Michael O'Sullivan

After a weekend of searing sunshine, Monday morning saw London return to business as usual; grey...

Fashion for the real world

By John-Michael O'Sullivan

Fashion for the real world

By John-Michael O'Sullivan

After a weekend of searing sunshine, Monday morning saw London return to business as usual; grey skies, sullen rain, and trains crowded with commuters in various combinations of what currently passes as the city’s 21st century working wardrobe; crisp blazers or fitted biker jackets, shirts or...

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A successful color wave by Benetton

By Gianluca Cantaro

Last season, the debut collection of Jean-Charles de Castelbajac, freshly appointed as Artistic...

A successful color wave by Benetton

By Gianluca Cantaro

A successful color wave by Benetton

By Gianluca Cantaro

Last season, the debut collection of Jean-Charles de Castelbajac, freshly appointed as Artistic Director at United Colors of Benetton, actually left me a bit surprised. How can a brand that desperately needs to get back the trust of the youth propose a funny show, even a bit eccentric with the...

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LFW's Seoul Synergy

By Jessica Bumpus

Ahead of Seoul Fashion Week next month (October 14-19), LFW served us up a little teaser this...

LFW's Seoul Synergy

By Jessica Bumpus

LFW's Seoul Synergy

By Jessica Bumpus

Ahead of Seoul Fashion Week next month (October 14-19), LFW served us up a little teaser this week with collections from two successful exports. YCH, the British Fashion Council’s exchange programme recipient, and pushBUTTON, the popular 2010-launched brand from Seung Gun Park, back for a third...

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Welcome to NOWFASHION

By Gianluca Cantaro

Nowfashion.com has changed and is now a portal with a 360° view into the world of fashion. The...

Welcome to NOWFASHION

By Gianluca Cantaro

Welcome to NOWFASHION

By Gianluca Cantaro

Nowfashion.com has changed and is now a portal with a 360° view into the world of fashion. The site has undergone an aesthetic makeover, shifting from its traditional white, black and red interface, to a new punky palette dominated by a delicate shade of light green. This revamp has been...

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Sense and sustainability at LFW

By John-Michael O'Sullivan

There’s one buzzword that’s dominated almost every conversation at London’s shows this season....

Sense and sustainability at LFW

By John-Michael O'Sullivan

Sense and sustainability at LFW

By John-Michael O'Sullivan

There’s one buzzword that’s dominated almost every conversation at London’s shows this season. And it’s an unexpected one, given that it’s never been remotely fashionable before: sustainability.  So why now? Quite simply, because we’re at a tipping point. Just look at the global outcry about the...

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In Brazil fashion becomes political

By Jorge Grimberg

As Brazil's LGBTQ and black communities feel constantly threatened by the current extreme...

In Brazil fashion becomes political

By Jorge Grimberg

In Brazil fashion becomes political

By Jorge Grimberg

As Brazil's LGBTQ and black communities feel constantly threatened by the current extreme right-wing politics, fashion takes a stand. While the economy gives slow signs of recovery, the daily life on the ground is a battlefield for anyone concerned with human rights against the innumerous tweets,...

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Next gen shapes fashion of the future

By Claudia D'Arpizio

Established brands could learn a thing or two from some of their more inexperienced, yet more...

Next gen shapes fashion of the future

By Claudia D'Arpizio

Next gen shapes fashion of the future

By Claudia D'Arpizio

Established brands could learn a thing or two from some of their more inexperienced, yet more innovative peers. On a quest to engage the luxury consumers of tomorrow, novice, tech-focused players are employing new tools and strategies that are revolutionizing retail as we know it. That ...

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Why Vetements wasn't meant to last forever

By Elisabeta Tudor

The new fashion season begins with quite some intrigue. After Virgil Abloh’s announcement that he...

Why Vetements wasn't meant to last forever

By Elisabeta Tudor

Why Vetements wasn't meant to last forever

By Elisabeta Tudor

The new fashion season begins with quite some intrigue. After Virgil Abloh’s announcement that he would take a break – on doctor’s orders – from his duties at Louis Vuitton and Off-White, it is now Demna Gvasalia’s turn to cause some ink to flow. Earlier today, WWD released a statement announcing...

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The show must go on

By John-Michael O'Sullivan

Earlier this week, British Fashion Council chief executive Caroline Rush posted a picture on...

The show must go on

By John-Michael O'Sullivan

The show must go on

By John-Michael O'Sullivan

Earlier this week, British Fashion Council chief executive Caroline Rush posted a picture on Instagram from London Fashion Week in 2009, showing a slice of the starry front row (Liv Tyler, Emma Watson, Gwyneth Paltrow) at Burberry’s SS2010 show. For the brand and its designer, Christopher Bailey,...

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COLLECTIONS

Moschino

76 PHOTOS

September 19, 201920:30 PMThu, 19 Sep 2019 20:30:00 +0200+0200

Moschino Ready To Wear Spring Summer 2020 Milan

September 19, 201920:30 PMThu, 19 Sep 2019 20:30:00 +0200+0200

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Bottega Veneta

169 PHOTOS

September 19, 201918:30 PMThu, 19 Sep 2019 18:30:00 +0200+0200

Bottega Veneta Men & Women Spring Summer 2020 Milan

September 19, 201918:30 PMThu, 19 Sep 2019 18:30:00 +0200+0200

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Simona Marziali - MRZ

59 PHOTOS

September 19, 201917:30 PMThu, 19 Sep 2019 17:30:00 +0200+0200

Simona Marziali - MRZ Ready To Wear Spring Summer 2020 Milan

September 19, 201917:30 PMThu, 19 Sep 2019 17:30:00 +0200+0200

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Vivetta

101 PHOTOS

September 19, 201916:30 PMThu, 19 Sep 2019 16:30:00 +0200+0200

Vivetta Ready To Wear Spring Summer 2020 Milan

September 19, 201916:30 PMThu, 19 Sep 2019 16:30:00 +0200+0200

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Luisa Beccaria

107 PHOTOS

September 19, 201915:30 PMThu, 19 Sep 2019 15:30:00 +0200+0200

Luisa Beccaria Ready To Wear Spring Summer 2020 Milan

September 19, 201915:30 PMThu, 19 Sep 2019 15:30:00 +0200+0200

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Genny

125 PHOTOS

September 19, 201914:30 PMThu, 19 Sep 2019 14:30:00 +0200+0200

Genny Ready To Wear Spring Summer 2020 Milan

September 19, 201914:30 PMThu, 19 Sep 2019 14:30:00 +0200+0200

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Giada

134 PHOTOS

September 19, 201913:30 PMThu, 19 Sep 2019 13:30:00 +0200+0200

Giada Ready To Wear Spring Summer 2020 Milan

September 19, 201913:30 PMThu, 19 Sep 2019 13:30:00 +0200+0200

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Fendi

207 PHOTOS

September 19, 201912:30 PMThu, 19 Sep 2019 12:30:00 +0200+0200

Fendi Ready To Wear Spring Summer 2020 Milan

September 19, 201912:30 PMThu, 19 Sep 2019 12:30:00 +0200+0200

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Act N°1

146 PHOTOS

September 19, 201911:30 AMThu, 19 Sep 2019 11:30:00 +0200+0200

Act N°1 Ready To Wear Spring Summer 2020 Milan

September 19, 201911:30 AMThu, 19 Sep 2019 11:30:00 +0200+0200

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Emporio Armani

223 PHOTOS

September 19, 201910:30 AMThu, 19 Sep 2019 10:30:00 +0200+0200

Emporio Armani Ready To Wear Spring Summer 2020 Milan

September 19, 201910:30 AMThu, 19 Sep 2019 10:30:00 +0200+0200

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Max Mara

192 PHOTOS

September 19, 201909:30 AMThu, 19 Sep 2019 09:30:00 +0200+0200

Max Mara Ready To Wear Spring Summer 2020 Milan

September 19, 201909:30 AMThu, 19 Sep 2019 09:30:00 +0200+0200

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UP NEXT

September 19, 201917:30 PMThu, 19 Sep 2019 17:30:00 +0200+0200

Simona Marziali - MRZ Ready To Wear Spring Summer 2020 Milan

Milan

September 19, 201918:30 PMThu, 19 Sep 2019 18:30:00 +0200+0200

Bottega Veneta Men & Women Spring Summer 2020 Milan

Milan

September 19, 201920:30 PMThu, 19 Sep 2019 20:30:00 +0200+0200

Moschino Ready To Wear Spring Summer 2020 Milan

Milan

September 20, 201909:30 AMFri, 20 Sep 2019 09:30:00 +0200+0200

Tod's Ready To Wear Spring Summer 2020 Milan

Milan

September 20, 201910:30 AMFri, 20 Sep 2019 10:30:00 +0200+0200

Blumarine Ready To Wear Spring Summer 2020 Milan

Milan

September 20, 201911:30 AMFri, 20 Sep 2019 11:30:00 +0200+0200

Brognano Ready To Wear Spring Summer 2020 Milan

Milan

September 20, 201912:30 PMFri, 20 Sep 2019 12:30:00 +0200+0200

Sportmax Ready To Wear Spring Summer 2020 Milan

Milan

September 20, 201913:15 PMFri, 20 Sep 2019 13:15:00 +0200+0200

Antonio Marras Ready To Wear Spring Summer 2020 Milan

Milan

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VIDEOS

VIDEO | Jeremy Scott Ready To Wear Spring Summer 2020

Video

Highlights from the Jeremy Scott Fashion show in New York, Ready To Wear collection Spring Summer...

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VIDEO | Longchamp Ready To Wear Spring Summer 2020

PLAYING

Highlights from the LongChamp show in New York, Ready To Wear collection Spring Summer 2020

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VIDEO | Tommy Hilfiger Ready To Wear Spring Summer 2020

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Highlights from the Tommy Hilfiger Fashion show in New York, Ready To Wear collection Spring...

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VIDEO | Noon by Noor Ready To Wear Spring Summer 2020

Video

Highlights from the Noon By Noor Fashion show in New York, Ready To Wear collection Spring Summer...

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VIDEO | Tory Burch Ready To Wear Spring Summer 2020

PLAYING

Highlights from the Tory Burch Fashion show in New York, Ready To Wear collection Spring Summer 2020

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VIDEO | Kate Spade New York Ready To Wear Spring Summer 2020

Video

Highlights from the Kate Spade Fashion show in New York, Ready To Wear collection Spring Summer 2020

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Video | Delfina Delettrez: "Mom - Can I Pierce My Diamond?"

PLAYING

Discover "Mom, Can I Pierce My Diamond?", Delfina Delettrez's first ever video...

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Video | SELF MADE Fall Winter 2019 Campaign

PLAYING

Check out SELF MADE's Fall/Winter 2019 video campaign directed by Bonasia&Narcisi...

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Video | Y/Project Fall Winter 2019 Accessories Campaign

PLAYING

Take a look at Y/Project’s Kamasutra-inspired Fall/Winter 2019 accessories video...

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Video | Giuseppe Zanotti Fall Winter 2019 Campaign

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Check out Giuseppe Zanotti’s cinematic-inspired video for its Fall/Winter 2019...

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Video | Menswear Therapy with Palomo Spain

PLAYING

Join us through a conversation with Alejandro Gómez Palomo, creator of Palomo...

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Video | Heron Preston Spring Summer 2020

PLAYING

Discover all the Heron Preston Spring/Summer 2020 looks on the Paris runway today...

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Video | Palomo Spain Spring Summer 2020

PLAYING

Take a look at the highlights from the Palomo Spain Spring/Summer 2020 Menswear...

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Video | Givenchy Resort 2020

PLAYING

Take a look at the video campaign in occasion of Givenchy's Resort 2020 collection:

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