A Sensual Dance at Giada

With a collection that unfolded among the dusty manuscripts of Milan’s Biblioteca Braidense, Giada’s Fall/Winter 2019/20 collection was an ode to the fluid choreography of painter and dancer Caroline Denervaud.  



Giada Fall/Winter 2019 show in Milan. Photo by Regis Colin Berthelier for NOWFASHION.


Giada's creative director Gabriele Colangelo unfurled sophisticate, polished ensembles crafted with the finest plongé, silk, wool, cashmere, and alpaca.  At first blush, the collection seemed minimal, but after taking a deeper look, innovation and hours of hand craftsmanship were expressed through the fine details. 


“I worked a lot on the idea of doublè cashmere and georgette that worked like a cashmere doublè. It’s a matter of technique,” Colangelo said backstage. Lightness was expressed through weightless shapes that follow the body through each movement. 


Colangelo’s signature hand-sewn pleats were crafted into sweeping gowns, and abstract dancer prints were emblazoned on silk blouses in grey, sand, and mint green – for a jovial twist. 



Giada Fall/Winter 2019 show in Milan. Photos by Regis Colin Berthelier for NOWFASHION.


A soft color palette and a sense of volume expressed through layering was an homage to Denervaud’s work, as well as the harmonious canvases of Milanese modernist Agostino Bonalumi. It gave a sense of Colangelo’s world, which is dominated by this Greek and Roman classical concept of perfection and elegance. 


Colangelo, who designs his own eponymous brand, has been a driving force in fueling Giada’s revival. The label that was founded in Milan in 2001 by Italian designer Rosanna Daolio is now part of Chinese luxury brand management company Redstone Haute Couture, which introduced vanguard brands like Valentino, Ferragamo, and Yves Saint Laurent to China.



Giada Fall/Winter 2019 show in Milan. Photos by Regis Colin Berthelier for NOWFASHION.

At the end of the fashion show, Giada’s top management announced its commitment in support of Milan’s national Braidense museum. A donation was made to the museum to restore the lighting in the ancient halls of one of Milan’s oldest buildings. 


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