Aldo Maria Camillo Launches Namesake Label

In a runway show that celebrated traditional tailoring, Aldo Maria Camillo unfurled his own eponymous label at Florence’s Stazione Leopolda during Pitti Uomo's 95th edition.



Aldo Maria Camillo at his Fall/Winter 2019 show in Florence. Photo by Alessandro Garofalo for NOWFASHION.


Camillo, who started out as an assistant designer at Valentino, also cut his teeth at Ermenegildo Zegna, Cerruti, and Berluti.  Little was known about the designer until he was tapped to take part at the Pitti Italics showcase.  


On the catwalk, ensembles ranged from metropolitan chic to his own European spin on the Rockabilly look of the 1950s.


NOWFASHION chatted with the Roman designer about why now is the right time to start a fresh menswear label.



ALDOMARIACAMILLO Fall/Winter 2019 show in Florence. Photo by Alessandro Garofalo for NOWFASHION.


Cristina Manfredi: Why is now the right time to embark on your own brand?


Aldo Maria Camillo: I couldn’t think about a better moment to do it. I wasn’t ready before; I needed time to test myself and my work.


CM: Were you missing a structure or looking for a clearer vision?


AMC: I needed to gain experience, to evolve, to start new projects and explore the world of menswear, luxury, and tailoring. Even if it meant giving up on projects that would have led me in a different direction. It’s been a few years since I’ve been thinking about it, and started drafting, thinking about it in my head, imagining how it would have been. The encounter with the Pitti team was decisive. They pushed me to do it.


CM:  And now how do you feel now?


AMC: I feel it went good, but it all just started. I am now thinking about where I want to take it, what brand distribution or communication to choose.. Fashion is a very cyclical world, and now I see young people reacting to it very well.


CM:  Why are your "radici" or "roots" at the heart of this collection?


AMC: It was all very spontaneous. After brainstorming with the Pitti team, I started writing and radici (roots) was the first thing I

thought about. It goes back to my hometown Rome and to my very first approach with music, skateboarding, fashion (Helmut Lang and Maison Margiela). It’s where it all started.



ALDOMARIACAMILLO Fall/Winter 2019 show in Florence. Photo by Alessandro Garofalo for NOWFASHION.


CM: You mentioned brand communication before. How do you think you can communicate your brand on social media today?


AMC: I think we’re very lucky to live in an era where social media can help us deliver our message so easily. The way we do it is key, and I think it should be very specific.


CM: What about your experience with Valentino?


AMC: It was the best experience I have ever had in my life. I had the opportunity to work with Valentino Garavani and Giancarlo Giammetti. It was a unique experience. Then I had the chance to come back and work with Maria Grazia Chiuri and Pierpaolo Piccioli. Their attitude was very human; they wanted people to grow and do their best, and they always believed in what they did.


CM: What about the other experiences you had? What did they give to you?


AMC: I learned how to stay true to design and quality... and to the values of tailoring.



ALDOMARIACAMILLO Fall/Winter 2019 show in Florence. Photo by Alessandro Garofalo for NOWFASHION.


CM: Is there something artistic in your designs?

AMC: Yes there is. My designs reflect the music or the movies I like. For this collection I got inspired by "Buffalo '66" and "The Beautiful and Damned."