Who would rather go to a party and a presentation than a show? The Belstaff girl, that’s for sure. Founded in 1924, the British label has returned to its roots, opened a new store, and moved its design headquarters to New Bond Street. It threw a party to celebrate with a fashion collection. The Belstaff biker babes turned up on their bikes and in their leathers to toast the store opening, and the fashion line. It injected blues and greens into the style of the legendary Ace Café and female riders devoted to the brand. With fringing, quilting, floral prints and heat-sealing seams, the spring summer collection is the first since its return to its homeland.
The new attitude, and the gathering of groupies in their Belstaff favorites who shared their stories, thrill of the waxed smell, soft leather, quilted elbows, belted waist and effortless cool, wouldn’t have suited the haughty restrain of a fashion show, much like the muse who wears it. With Delphine Ninous from Paul and Joe just announced to be joining next month as Creative Director, it will be interesting to see what a chic French woman can inject into a well-oiled British classic with an irresistible sense of cool.