The French luxury Maison under the creative direction of Natacha Ramsay-Levi and UNICEF just announced a new 3-year global partnership to advance gender equality through innovative tech solutions developed with and for adolescent girls.
The partnership will include support to flagship UNICEF programming models that equip adolescent girls and young women from Bolivia, Jordan, Morocco, Senegal, and Tajikistan with digital and technology skills, and entrepreneurial capacity mentoring, in order to support them to excel in the future workplace.
“Youth dreams are often the seed of great destinies. Contributing to girls’ education will give them more chances to fulfill their dreams. The wider Chloé Family is excited and mobilized to empower girls to ‘learn to dare’ and move forward with confidence,” explained CEO of Chloé Geoffroy de La Bourdonnaye in an official statement release by UNICEF.
Indeed, according to official UNICEF data, worldwide, girls between 10 and 14 years old spend 50% more of their time on household chores, including care work, than boys of the same age, a divide which only deepens as girls get older. And, adolescents aged 15-19 are more than twice as likely as boys of the same age to be outside education, employment, or training. Women in the workforce also contend with occupational segregation, limited access to capital and networks as entrepreneurs, and, globally, earn on average 77% of what men earn.
The French Maison's ultimate aim for this collaboration is, therefore, to support UNICEF in its global aim to provide 6.5 million girls with skills for employability, learning, personal empowerment, and active citizenship.“Tomorrow’s climate entrepreneur, artificial intelligence coder, or science teacher is today’s diversity of adolescent girl strength. Valuing their skills and providing opportunities to discover who they can be is a guaranteed return of a bold vision for gender equality,” stated Patty Alleman, UNICEF Senior Gender and Development Advisor.
In the context of the new partnership, Chloé will launch a series of cause-related marketing campaigns starting on March 8th, 2020 (on World Women’s Day), with two pieces of jewelry and a tee-shirt, to raise funds over three years for UNICEF’s programmes. These charity products will be available online on Chloe.com and across Chloé’s stores in 5 countries, namely France, Japan, Korea, the United Kingdom, and the United States.