MILAN--Despite the fact that South Korean consumers are one of the main drivers of luxury goods today, Seoul-based designer Kang Dong Jun said he is all about catering to the European man.
"I want to expand and present in Europe. It's more of an important market for me," Jun said in an interview with NOWFASHION backstage.
With dark knight models, sporting sinister chalky white lipstick, whilst stomping down the runway, Jun conveyed a sense of tension felt as thick as the relations between Seoul and Pyongyang.
Depicting a sort of sci-fi, basket baller - a theme we have seen quite a bit of this season - Jun pumped it up a bit with the cutting-edge collaboration of UK artist Jeffree Lee, with casual looks emblazoned with decorative graphics.
Volumes and stripes were both architectural and exaggerated. Roomy city coats and blazers and drawstring parkas were shaped with asymmetrical proportions, while windbreakers and army-inspired pieces were matched with quilted leather biker boots and open toe sandals with lace-up ankle bands.
Jun, who studied in New York, said he likes the Italian lifestyle and the Dolce Vita culture here and is focused on making a name for himself with his edgy Korean fashions, in Europe first.
"I would like to garner success here and then take that back with me one day to South Korea."