Digital Couture: Yuima Nakazato Launches ‘Face to Face’

In this day and age of seemingly unending unrest, the fashion industry appears to be finally coming to terms with the fact that change is imminent and inevitable.

Enter Yuima Nakazato. The Japanese couturier, a graduate of the prestigious fashion program at the Royal Academy in Antwerp – already known amongst the fashion crowd for his intriguing experiments with fermented microbes and digital fabrication – launched on Monday, May 1st, an online made-to-order program called Face-to-Face.

“In this time of uncertainty, and with the world entering into an entirely unknown era, I kept asking myself what we, as a fashion brand, can do for our society. I have come to the conclusion that we should start delivering one-of-a-kind garments to people around the world in a new way,” explained the designer.

Sourcing the finest type of french linen in white – as Nakazato states, ‘it symbolizes a fresh start’– the designer launched a project which aimed at creating personal connections between himself, his team and his customers abroad. 

Inspired by the dialogues designers had with clients during haute couture fittings, Nakazato recreated these conversations digitally, trying to establish a personal and unique connection with his clients. 

Engaging with the designer after a digital conversation, the client will then ship a white shirt of her or his own to Nakazato’s atelier in Tokyo. Nakazato will then use the dialogue as an inspiration to reimagine it, redesign it, and return it to them as a completely new garment. 

“In this kind of situation, I feel people will ask themselves what is truly important to them and also what they want to keep in their life, what kind of clothes! Of course, we can’t live without clothes but people will consider the durability of the clothing they buy, from now on,” he explains.

This return to ‘made-to-measure’ and craftsmanship aims to be of inspiration to other designers and the industry, a way to practice fashion in a more sustainable way. 

This is not the first time Nakazato has experimented with alternative ways of producing couture 

sustainably, as his ‘bio-couture’ collection launched last summer during Haute Couture Week in Paris, played with biodegradable materials. 

This time, however, Nakazato is also trying to influence the industry, changing the name of the game: “For this project, we don’t have to have a lot of stock because we produce after the conversation with the client. In our case, we’re not wasting stuff anymore. Of course, this project is still in an experimental phase, however, hopefully, it will influence other designers to create a rebirth of the industry,” he concludes.

SHARE
  • Facebook
  • Twitter
  • Pinterest
SIMILAR ARTICLES
Issey Miyake Releases Exclusive Documentary
By Alice Ierace
Issey Miyake released an unpublished docu-film that shows the birth and evolution of the...
By Alice Ierace
Issey Miyake released an unpublished docu-film that shows the birth and evolution of the collection Homme Plissé Issey Miyake and shares a message of freedom, movement and comfort as new codes for men's clothing.Opening with a scene from Flying Bodies, a video that captures the 2013 performance...
Issey Miyake released an unpublished docu-film that shows the birth and evolution of the collection Homme Plissé Issey Miyake and shares a message of freedom, movement and comfort as new codes for men's clothing.Opening with a scene from Flying Bodies, a video that captures the 2013 performance of the Aomori University Men's Rhythmic Gymnastics Team which marks the debut of the collection, the...
OP-Ed: Is Voice Technology the Future of Retail?
By Elisa Carassai
Will the voice-operated assistant change the way we...
By Elisa Carassai
Will the voice-operated assistant change the way we shop?   The first time I came across Amazon’s Alexa, I was amazed by the fact that a voice-operated assistant could work so well. Having Siri on my iPhone, I had never really made use of the...
Will the voice-operated assistant change the way we shop?   The first time I came across Amazon’s Alexa, I was amazed by the fact that a voice-operated assistant could work so well. Having Siri on my iPhone, I had never really made use of the voice-operated system integrated inside my phone, as it would often fail to correctly execute my...
Cult Scandi Brand Cecilie Bahnsen Debuts Shoe Collection With Charles Keith
By Elisa Carassai
Joining forces this week are designers Charles & Keith and Cecile Bahnsen, who collaborated on an...
By Elisa Carassai
Joining forces this week are designers Charles & Keith and Cecile Bahnsen, who collaborated on an exciting shoe line inspired by traditional school-wear. The collection features some of the most classic Charles & Keith shapes and silhouettes which are reinterpreted by Bahnsen and finished with...
Joining forces this week are designers Charles & Keith and Cecile Bahnsen, who collaborated on an exciting shoe line inspired by traditional school-wear. The collection features some of the most classic Charles & Keith shapes and silhouettes which are reinterpreted by Bahnsen and finished with her signature brooch. Four various styles are featured including three Mary Jane designs and a...
Five CBD Brands That Are Doing it Right
By Ludovica Parisi
CBD is being marketed everywhere. From oils and topicals to edibles, there are now infinite ways...
By Ludovica Parisi
CBD is being marketed everywhere. From oils and topicals to edibles, there are now infinite ways to introduce cannabidiols in your lifestyle. However, as buyers get overwhelmed by the number of products being launched every week, companies have to work harder to stand out from the competition....
CBD is being marketed everywhere. From oils and topicals to edibles, there are now infinite ways to introduce cannabidiols in your lifestyle. However, as buyers get overwhelmed by the number of products being launched every week, companies have to work harder to stand out from the competition. So, what is the strategic approach to ensure people’s trust in a product? The answer lies in the...
Cuoio di Toscana Launches Campaign Against Domestic Violence
By Alice Ierace
Italian sole-leather brand Cuoio di Toscana, alongside many companies and institutions of fashion...
By Alice Ierace
Italian sole-leather brand Cuoio di Toscana, alongside many companies and institutions of fashion and luxury leather goods, shared their the commitment to defend women. “Violence against women does not go into quarantine: at the expense of the current moment of emergency, the numbers affecting...
Italian sole-leather brand Cuoio di Toscana, alongside many companies and institutions of fashion and luxury leather goods, shared their the commitment to defend women. “Violence against women does not go into quarantine: at the expense of the current moment of emergency, the numbers affecting this social injury show no sign of diminishing and, if we consider the case of domestic violence in...
Burberry Reports Significant Revenue Loss
By Rebecca Hitchon
Luxury fashion house Burberry has released its preliminary results for the past financial year...
By Rebecca Hitchon
Luxury fashion house Burberry has released its preliminary results for the past financial year ending 28th March, revealing the impact of COVID-19 on the business.Although the report discusses positive responses to its SS20 and AW20 collections and sales higher than expected earlier in the...
Luxury fashion house Burberry has released its preliminary results for the past financial year ending 28th March, revealing the impact of COVID-19 on the business.Although the report discusses positive responses to its SS20 and AW20 collections and sales higher than expected earlier in the year, the outbreak of COVID-19 in late January negatively affected the financial year. Store closures,...
Meryll Rogge’s Last Days of Disco
By Elisa Carassai
New York has always been a source of inspiration for...
By Elisa Carassai
New York has always been a source of inspiration for creatives. From writers, to artists, poets and designers, the city that never sleeps always seems to provide the right canvas for the creation of the most exciting ventures.   One of these...
New York has always been a source of inspiration for creatives. From writers, to artists, poets and designers, the city that never sleeps always seems to provide the right canvas for the creation of the most exciting ventures.   One of these creatives is 35-year-old Meryll Rogge. A former student of Walter Van Beirendock at Antwerp’s Academy...
Hindsight: Yale Photography On Sexuality and Mundanity
By Sasha Regazzoni
“When you think of your insides, do you imagine a river or...
By Sasha Regazzoni
“When you think of your insides, do you imagine a river or a volcano or … ? What is pleasure without climax? Can there be art without ego?”   In the opening essay of ‘Hindsight’, Yale School of Art’s 2020 MFA Photography graduate show which...
“When you think of your insides, do you imagine a river or a volcano or … ? What is pleasure without climax? Can there be art without ego?”   In the opening essay of ‘Hindsight’, Yale School of Art’s 2020 MFA Photography graduate show which launched last week, writer and visual artist Carmen Winant poses a series of “Questions for...