Ermenegildo Zegna Menswear Spring Summer 2013 Milan
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Traditionally men who want a safe sartorial bet turn to the Ermenegildo Zegna brands. But next summer those men will have to be ready to take a risk. Relatively speaking that is, this is Zegna after all. But still, the use of bold tropical prints on silk shirts or pants was a nice surprise, pushing the brand out of its more conventional comfort zone. Taking a page out of the Prada playbook, Zegna used those graphic patterned pieces to give the structured suits and jackets a bit of eclecticism. The color palette of tobacco browns, brick reds, and navy paired with a high waist line on trousers and the larger lapels gave the collection a slight 70s vibe. But the mixing of perforated silk tops with more formal pieces helped to soften the tailored looks. The oversized weekend tote bags balanced the collection nicely, although it would be hard to imagine any of them fitting into an overhead compartment. Zegna also made a real push for the return of the pocket square, again in those palm prints, which somehow looked both young and sophisticated at the same time. But no matter how funky the fashion became (a head to toe suit in a banana leaf pint comes to mind) the Zegna man kept his feet firmly on the ground. Preferably while wearing a pair of tasseled loafers- sans socks bien sur.

 

-Jessica Michault

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