Etro Menswear Fall Winter 2014 Milan
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Tailoring with a capital T was the message at today’s Etro show. From the photos placed along the walls where the audience milled about munching on food offered up by the house before the show and the giant screen backdrop of the catwalk that projected images and footage of the brand’s tailors talking about the craft to the runway itself. That was where big hearted Kean Etro sent his top tailors down the catwalk, holding their tools of the trade and walking alongside some of their creations.

But not just any tailoring, southern Italian tailoring, where the designer’s own “sartorial magicians” reside. It all made for quite a build up, but the collection that those nimble fingered tailors produced lived up to all the hype.

The show started out with an array of check-tastic tailored suits. The ginghams, panes, plaids and houndstooth fabrics adorning each model from head to toe, and their accessories to boot. In a quasi father and son set up, hunky male models and their distinguished silver haired counterparts walked in pairs down the runway. Proving that a well tailored suit works, no matter what age you are.

But where were the brand’s iconic paisley prints?

At first Etro kept them tucked away as lining for the three piece suits, morning coats and four button vests so as not to distract from the razor sharp silhouettes. But then it started to progressively peek out. First as a scarf, then as a button up shirt and finally the patterns, in muted shades, became their own less traditional takes on  those same sophisticated suits.

When the brand’s tailors finally took to the runway wearing outfits adorned with yellow measuring tape the audience couldn’t help but clap their approval of the artisans exquisite craftsmanship and this fine show.

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