There must be something in the water in Milan. How else to explain the groupthink phenomenon this season, when almost every other fashion show offers up its take on the looks of the 1970s.
At Etro, the proposition Veronica Etro gave was of the hippy variety with a strong Native American slant. Her clothing included a much more apparent handicraft element in the designs. It felt more organic and yet refined in all of it's raw asymmetric edges, feather adorned accessories and woven suedes.
To The Door's classic rebel anthem "Riders on the Storm," Etro sent out a collection that showed that even with a theme that centered around worn in well loved, and often handmade clothing, a skilled designer could still make them look exceedingly luxe. The perfect example in this show was look 26, a kaftan dress embellished with intricate beadwork designed to mimic a Navajo Indian blanket. Beautiful too were the raw linen hand painted pieces, and the open weave woven silk sweaters.
One of the most attractive things about this show was how skillfully Etro embedded the brand's iconic Paisley patterns into the flowing handkerchief hemmed dresses, and then faded them onto printed tank tops and rounded pants.
It's true that the Boho heritage of the Etro house easily lends itself to the designer's chosen theme. But it's a testament to Etro's talent that she was able to underplay it and blend it so seamlessly this season.