At Giamba, there were enough pop symbols to create a new keyboard of emoticons for the upcoming iPhone 7.
Hearts, stars, lipstick, kiss-me lips, red-painted fingernails in sequins, and expressions like "Giamba Dolls" and "Bang!" printed into the underground disco looks spoke the language of today's smart phone dependent youth – some of whom were Periscoping away in the front row.
"Giamba is all about girls having fun together," said designer Giambattista Valli backstage after unfurling the Spring/Summer 2016 collection for his Giamba line.
"I wanted to cater to this world of girls that are young underground DJs, these up and coming actresses and overall – they are girls that have brains, a story, culture, and ultimately have fun together," Valli said, of the "Giamba Dolls," the young ladies that wear and inspire his clothes.
An extension of the last collection, Valli's Giamba line, this season, was a mix of flowery lace and ruffles and more dark looks – like hardcore stud-trimmed black mini dresses and boyish high-top sneakers.
The American flag was also at the heart of the collection. Re-done in a Valli sort of way that would have given Betsy Ross a heart attack if she were still alive. It was bedazzled – its stripes deconstructed, sequined, and plastered onto go-go ensembles and pantsuits. A gesture of solidarity to the party girls who have made a name for themselves rocking the club scene of New York City from the 60s to the 90s.