INTERVIEW: Aerin Lauder


We caught up with beauty scion and lifestyle maven Aerin Lauder at the presentation of AerinXBlazéMilano, a Spring/Summer 2020 capsule of the urban chic iconic blazers Blazé is known for, fused with Lauder's effortless aesthetic flair. 


In an intimate, floral-filled salon, on the edge of Milan’s Giardini Pubblici Indro Montanelli, the businesswoman (clad in a tan travel blazer) chatted with us about her luxury lifestyle beauty and fashion brand AERIN, her beauty rituals, and some advice her late grandmother Estée gave her.


SC: I spotted you wearing Blazé Milano on Instagram before you announced any sort of collaboration. How does Blazé Milano fit in with the AERIN world and the other brands you've partnered with -- like Rebecca de Ravenel and Frame denim?


AL: My family has taught me so much. My uncle always taught me the importance of good partnerships, and when you say Blazé Milano fits in with the rest of my clothing partnerships... I’ve been wearing Blazé Milano for many years. I remember I first discovered the brand in New York at Barneys and then I couldn’t find it. I went on Net-a-Porter and Moda Operandi, and it was so hard to find and so special. I followed them on Instagram. They were coming into the city and we had a few free-standing stores, and I thought it would have been the perfect addition to our fashion edit… and so it all came very organically, and it was meant to be. The team was great, we had a wonderful meeting. They fit perfectly because everything that the brand [AERIN] has offered had style, whether it’s beauty, home, or accessories. We did a collaboration last year with Frame Denim, for example, which sold out in like an hour. It was all about perfect custom neutrals, as well as a green, a pink, and a blue.


SC: This season, together with Blazé Milano founders Delfina Pinardi, Corrada Rodriguez d’Acri, and Maria Sole Torlonia, you brought the laid-back Hamptons style to the Milan streets. Tell us about the Blazé Milano collection… What’s your favourite blazer? 


AL: The collection is the perfect extension of that idea [like the Frame collection]: a great neutral beige jacket and a pretty floral set that is easy to wear. You can dress it up or dress it down. It was a wonderful next chapter to get into fashion.

We have a jacket called the tomboy. It’s my favourite cut [she said pointing to the rounded pockets].


SC: You launched AERIN, a luxury lifestyle beauty brand inspired by your own style, in 2012. The site sells everything from upmarket lamps to signature perfumes to earrings and jeans. Are you trying to focus more on fashion or more on home decor?


AL: There are three pillars of the brand: fashion, beauty, and home. And right now, beauty and home are the two strongest pillars in terms of distribution. We are in 43 markets for beauty, and 30 for home – from the Middle East to Russia, South America, we are really almost everywhere.


SC: What do you like about Italy? Do you see this as a production hub for you?


AL: I love Italy. A lot of our products are made in Italy; a lot of our home items like the glassware and the ceramics, many of our fragrances, have Italian fragrance notes in it. We just launched a fragrance called Limone di Sicilia, which is inspired by a lemon note out of Sicily. Italy is a place I love to go to. I always holiday in Italy in the summertime – there is nothing like Positano and Capri to me, it’s really paradise. I also come to Milan quite a bit.


SC:  Do you have any other collaborations on the horizon?  


AL: We have a few other exciting projects that are coming up: we are doing something with Le Monde Beryl [an Italy-based company that makes Venetian gondolier slippers]… and some things that are confidential.


SC: You have been a representative for the company your grandmother started for many years, but you are such a natural beauty and you never seem to wear a lot of makeup…


AL:  I know. I look better with natural colors.


SC:  What is your ritual?


AL: Skincare, to me, has always been part of my regimen, ever since I was younger. Clinique 3-step is something I started using from the beginning, and as I got a little bit older, I added Advanced Night Repair into that, and even when I travel, I travel with a mask that I put on when I get back to the hotel at night. My grandmother [Estée Lauder] always used to say, “You only have one face, take care of it.” And that really sums up the importance of skincare.


SC:  Any cult or go-to products that you recommend?


AL: I think Advanced Night Repair is great – it’s an amazing serum that has antioxidants and it repairs and hydrates. And I think Crème de la Mer is amazing. 




Photo by Ivan Marianelli

SHARE
  • Facebook
  • Twitter
  • Pinterest
SIMILAR ARTICLES
How to Lose Followers
By Aarushi Saxena
Disingenuous endorsements is the number one reason why individuals unfollow influencers,...
By Aarushi Saxena
By Aarushi Saxena
Disingenuous endorsements is the number one reason why individuals unfollow influencers, according to Instagram creative firm Takumi and a study released last week by Marketing Charts, a hub for data, graphics, and research analysis. Based on a survey of 2,251 representatives in the UK, the US,...
Disingenuous endorsements is the number one reason why individuals unfollow influencers, according to Instagram creative firm Takumi and a study released last week by Marketing Charts, a hub for data, graphics, and research analysis. Based on a survey of 2,251 representatives in the UK, the US, and Germany, a significant crowd of 16- to 24-year-old consumers credit influencers for their “trendy...
The Kimono Reinvented
By Elisabeta Tudor
The kimono has always been an object of fascination. Even in Japan, where it is considered an...
By Elisabeta Tudor
By Elisabeta Tudor
The kimono has always been an object of fascination. Even in Japan, where it is considered an intangible cultural treasure, designers can’t help but put their hands on it to reinvent it and challenge traditional perception.Yoshiki Hayashi, an influential composer and musician-turned-designer, did...
The kimono has always been an object of fascination. Even in Japan, where it is considered an intangible cultural treasure, designers can’t help but put their hands on it to reinvent it and challenge traditional perception.Yoshiki Hayashi, an influential composer and musician-turned-designer, did just that during the latest week of runway shows in Tokyo. As of today, the best-selling artist –...
The Forgotten Side of Fashion
By Frédéric Martin-Bernard
In our current times that are defined by social media and selfies, it is not uncommon for fashion...
By Frédéric Martin-Bernard
By Frédéric Martin-Bernard
In our current times that are defined by social media and selfies, it is not uncommon for fashion designers to solely focus on the front sides of the garments they design. Is this a reflection of our current digitally-obsessed era, or does this tendency reveal a decline of true craftsmanship?The...
In our current times that are defined by social media and selfies, it is not uncommon for fashion designers to solely focus on the front sides of the garments they design. Is this a reflection of our current digitally-obsessed era, or does this tendency reveal a decline of true craftsmanship?The contrast was striking. On September 25th, Anrealage’s Creative Director Kunihiko Morinaga chose to...
Chloé and UNICEF to Empower Young Women
By NOWFASHION
The French luxury Maison under the creative direction of Natacha Ramsay-Levi and UNICEF just...
By NOWFASHION
The French luxury Maison under the creative direction of Natacha Ramsay-Levi and UNICEF just announced a new 3-year global partnership to advance gender equality through innovative tech solutions developed with and for adolescent girls.The partnership will include support to flagship UNICEF...
The French luxury Maison under the creative direction of Natacha Ramsay-Levi and UNICEF just announced a new 3-year global partnership to advance gender equality through innovative tech solutions developed with and for adolescent girls.The partnership will include support to flagship UNICEF programming models that equip adolescent girls and young women from Bolivia, Jordan, Morocco, Senegal,...
The Show Goes on in São Paulo
By Jorge Grimberg
“Brazilian creatives have gone through a whirlwind following the dramatic political scandals of...
By Jorge Grimberg
By Jorge Grimberg
“Brazilian creatives have gone through a whirlwind following the dramatic political scandals of the past few years and throughout this scenario, SPFW has become a tool to keep the system alive,” said Paulo Borges, the CEO and founder of São Paulo Fashion Week, which will close its 48th edition on...
“Brazilian creatives have gone through a whirlwind following the dramatic political scandals of the past few years and throughout this scenario, SPFW has become a tool to keep the system alive,” said Paulo Borges, the CEO and founder of São Paulo Fashion Week, which will close its 48th edition on Friday. A visionary ahead of his time, Borges started São Paulo Fashion Week 24 years ago. The...
Shanghai: Tech and Tribal Culture
By Jing Zhang
In a swish of Balenciaga jumpers, Gucci tees, and doll-like Chinese KOLs live streaming to their...
By Jing Zhang
In a swish of Balenciaga jumpers, Gucci tees, and doll-like Chinese KOLs live streaming to their fans on their phones, Shanghai Fashion Week Spring/Summer 2020 is coming to a close. It was a week of sunshine, rainstorms, and blustering winds, as buyers, media, and fashionistas traversed between...
In a swish of Balenciaga jumpers, Gucci tees, and doll-like Chinese KOLs live streaming to their fans on their phones, Shanghai Fashion Week Spring/Summer 2020 is coming to a close. It was a week of sunshine, rainstorms, and blustering winds, as buyers, media, and fashionistas traversed between Xintiandi (home to shows on the main official schedule) and the Labelhood runway platform – this time...
How Shanghai Could Change Fashion
By Gianluca Cantaro
When you are in Shanghai, the only thing you need to worry about is always keeping your phone...
By Gianluca Cantaro
By Gianluca Cantaro
When you are in Shanghai, the only thing you need to worry about is always keeping your phone charged and connected – as everything passes through these devices, and without it you are lost. Cash no longer circulates; the QR code pays everything. This, of course, offers more control on...
When you are in Shanghai, the only thing you need to worry about is always keeping your phone charged and connected – as everything passes through these devices, and without it you are lost. Cash no longer circulates; the QR code pays everything. This, of course, offers more control on transactions and, I guess, fewer tax evasion problems (at least for shopping). This is one aspect of the...
Lindbergh Film to Premiere in Milan
By Sofia Celeste
Milan’s Fashion Film Festival will unveil “Peter Lindbergh: Women’s Stories” at Milan’s Anteo...
By Sofia Celeste
Milan’s Fashion Film Festival will unveil “Peter Lindbergh: Women’s Stories” at Milan’s Anteo Cinema on November 10th.“Engaging and intimate, this film depicts the German photographer and features Naomi Campbell, [his wife] Astrid Lindbergh, and Helga Polzin,” organizers said Tuesday.The...
Milan’s Fashion Film Festival will unveil “Peter Lindbergh: Women’s Stories” at Milan’s Anteo Cinema on November 10th.“Engaging and intimate, this film depicts the German photographer and features Naomi Campbell, [his wife] Astrid Lindbergh, and Helga Polzin,” organizers said Tuesday.The Lindbergh documentary was directed by Jean-Michel Vecchiet, who also depicted the life of Jean-Michel...