Italy's Fur Industry Endures

Italy’s fur sector presses on with ready-to-wear trade show TheOneMilano, which will unfold in Milan’s Fiera Milano City fairgrounds Feb. 20th - 23rd. Now in its seventh edition, TheOneMilano was originally founded as a joint venture, bringing the MIPAP (Milano Pret-a-Porter), MIFUR exhibitors and buyers together in one venue.

Its organizers, who have garnered the support of Italy’s foreign affairs and International cooperation ministry, ITA, the nation’s trade agency and local artisan association Confartigianato, are determined to build TheOneMilano as a one-stop Haute Couture fair, on the fashion calendar.

Though the Italian fur market hit rocky times in 2015 when Russia’s ruble began to decline and oil prices plunged and a strong anti-fur campaign emboldened vanguard brands like Michael Kors, Gucci, Burberry and Versace to go fur free, purveyors of Italian furs and fur fabrics are banking on business from the East, where a penchant for real, fine furs in South Korea, Azerbaijan and Russia are keeping the industry afloat.
“In these countries, furs are a must,” said TheOne president Norberto Albertalli, formerly the head of the Mifur fair, at a press preview in Milan on Thursday
In Milan, where family-run furriers and their businesses peaked during the prosperous industrial boom of the 1960s, the Dolce Vita jet set lifestyle and Italy’s new found wealth of the 80s, firms are adjusting to the changing times and embracing new and old sustainable techniques.

Organisers of TheOne will showcase two traditional techniques that have been passed down from 12th century Florence: The first,  remodeling, or the recycling of leathers used to create a unique and new garments will be demonstrated by Massimo Gervasini of Emmefurs a  "Slow Fur" brand, which utilizes used furs instead of new ones. The second, dubbed “The Hand Dance,” is a sequence of  movements that create an inlay, a perfect seam joining two different materials. The latter will be presented by the Pelliccia Fabian firm, whose owner Marcello, a Padova-based  Maestro of Art and Experience.

In September, TheOne will join forces, enlarging its consortium of fairs and will showcase alongside MICAM Micam, Mipel  and HOMI Fashion&Jewels,  in order to more than double the amount of buyers.

The February edition of TheONE is expected to unfurl under the aegis of “It’s Always Winter Somewhere” theme, featuring a giant construction of trees and Milanese details like the 1930s era, weeping water “vedovelle” water fountains.  The massive, unprecedented showcase has been designed by celebrated Italian set designer Margherita Palli and star architect Italo Rota.

The project is one-of-a-kind in the fashion industry. It is the first time the event has called on the vision of two globally-renowned artists to reshape both its sales spaces to infuse a sense of emotion and shine a light on sustainability, Rota explained.

“The idea is that the exhibition should be as low-impact as possible, with modular structures and reusable materials to reduce waste. It is important for us to be able to appreciate the positive aspects of the climate emergency. TheOneMilano might even become a touring event in the near future."

Image credits: TheOneMilano presenta la nuova edizione disegnata da Italo Rota e Margherita Palli che valorizza il made-in-Italy in collaborazione con il Ministero degli Affari esteri e della Cooperazione internazionale, ITA/ICE e Confartigianato.
sx: Rendering progetto Italo Rota e Margherita Palli
dx: Progetto Made in Italy: Making of e Superbrand



SHARE
  • Facebook
  • Twitter
  • Pinterest
SIMILAR ARTICLES
Massimo Alba: The Purist of Slow Fashion
By Elisa Carassai
Remember the fable of the ant and the cicada? Let’s use...
By Elisa Carassai
Remember the fable of the ant and the cicada? Let’s use that fable as a comparison for the fashion world. While there are many designers nowadays thriving on the glitz and glam of social media and its fast-paced tempo, some others instead, prefer to...
Remember the fable of the ant and the cicada? Let’s use that fable as a comparison for the fashion world. While there are many designers nowadays thriving on the glitz and glam of social media and its fast-paced tempo, some others instead, prefer to conduct their businesses in a rather tranquil way, silently working their way up the ladder in order to...
The Best Beauty Apps For Some Home Pampering
By Alice Ierace
As the world continues its fight against COVID-19, the...
By Alice Ierace
As the world continues its fight against COVID-19, the days spent in self-isolation seem to get longer and longer. Amongst all the Instagram lives, free workout videos and the constant baking, we mustn’t forget to take care of our beauty and wellbeing....
As the world continues its fight against COVID-19, the days spent in self-isolation seem to get longer and longer. Amongst all the Instagram lives, free workout videos and the constant baking, we mustn’t forget to take care of our beauty and wellbeing. Luckily, we are surrounded by a multitude of apps and, in the past couple of years, the beauty world...
Pitti Announces New Calendar
By Elisa Carassai
After last week's previous announcements which declared...
By Elisa Carassai
By Elisa Carassai
After last week's previous announcements which declared the postponement of Milano Moda Uomo and the Paris shows to September, the Pitti Group also divulged the change of dates of their upcoming fairs and events.   The majority of the fairs will be...
After last week's previous announcements which declared the postponement of Milano Moda Uomo and the Paris shows to September, the Pitti Group also divulged the change of dates of their upcoming fairs and events.   The majority of the fairs will be hosted in September (the 98th edition of the show will be hosted from the 2nd to the 4th of...
Huda Kattan Pledges $100.000 in Support of Struggling Make-up Artists
By Alice Ierace
Beauty icon, entrepreneur and founder of Huda Beauty, Huda...
By Alice Ierace
Beauty icon, entrepreneur and founder of Huda Beauty, Huda Kattan, has pledged to donate $100,000 to support freelance make-up artists who are struggling during the COVID-19 crisis.   In a raw and emotional Instagram video, she explained: “When...
Beauty icon, entrepreneur and founder of Huda Beauty, Huda Kattan, has pledged to donate $100,000 to support freelance make-up artists who are struggling during the COVID-19 crisis.   In a raw and emotional Instagram video, she explained: “When coronavirus first hit, I think everyone was scared about like ‘how can I protect my loved ones?’ And...
L'Oréal Acquires the Mugler Brands and Azzaro Fragrances
By Alice Ierace
Beauty brand L’Oréal has announced that, after obtaining the necessary authorisations from the...
By Alice Ierace
Beauty brand L’Oréal has announced that, after obtaining the necessary authorisations from the relevant authorities, it has finalised the acquisition of the Mugler brands and Azzaro fragrances from Clarins Group.As it stands, the companies include Mugler, Thierry Mugler (Fashion), Clarins...
Beauty brand L’Oréal has announced that, after obtaining the necessary authorisations from the relevant authorities, it has finalised the acquisition of the Mugler brands and Azzaro fragrances from Clarins Group.As it stands, the companies include Mugler, Thierry Mugler (Fashion), Clarins Fragrance Group (CFG), CFG France, Cosmeurop and CFG UK – activities that, in 2018, represented...
Marco Zanini’s Quest for Independence
By Elisa Carassai
Marco Zanini is no rookie in the fashion system. With a...
By Elisa Carassai
Marco Zanini is no rookie in the fashion system. With a background that counts experiences at Versace, Halston, Schiaparelli, Rochas and Santoni, the designer has, over time, developed a cult following his appointment at Rochas. It comes however, as a...
Marco Zanini is no rookie in the fashion system. With a background that counts experiences at Versace, Halston, Schiaparelli, Rochas and Santoni, the designer has, over time, developed a cult following his appointment at Rochas. It comes however, as a surprise, to why an experienced designer like Zanini would want to take a ‘gamble’ on himself and...
On a Hunt For Quality
By Frédéric Martin-Bernard
To kill time in this period of confinement, I set out to stitch the button on a coat I had only...
By Frédéric Martin-Bernard
By Frédéric Martin-Bernard
To kill time in this period of confinement, I set out to stitch the button on a coat I had only worn 3 or 4 times. Then, I remembered that another button was detached from a jacket that was not much older; that the hem of a pair of trousers was beginning to unravel; that the lining of a coat was...
To kill time in this period of confinement, I set out to stitch the button on a coat I had only worn 3 or 4 times. Then, I remembered that another button was detached from a jacket that was not much older; that the hem of a pair of trousers was beginning to unravel; that the lining of a coat was loose by a few centimetres. That several parts of my dressing room were in need of small repairs...
Upcoming Milan and Paris Shows Cancelled
By Alice Ierace
In light of the spread of the Covid-19 epidemic worldwide, Camera Nazionale Della Moda Italiana...
By Alice Ierace
In light of the spread of the Covid-19 epidemic worldwide, Camera Nazionale Della Moda Italiana has announced that the Milano Moda Uomo fashion shows and presentations, scheduled June 19th to June 23rd 2020, will now take place during Milano Moda Donna edition in September 2020 instead. “We are...
In light of the spread of the Covid-19 epidemic worldwide, Camera Nazionale Della Moda Italiana has announced that the Milano Moda Uomo fashion shows and presentations, scheduled June 19th to June 23rd 2020, will now take place during Milano Moda Donna edition in September 2020 instead. “We are working on new digital formats and new ways of meeting to create, in the days provided by Milano Moda...