For Jonathan Anderson's sophomore menswear collection at Loewe, the designer kept things real. Forgoing seasonal trends or thematic inspiration, he took the evergreen route for the house.
Arguably, there was a touch of the 70s about this collection. But that might have been down to the stylistic look of the quirky cool and instantly iconic advertising campaign. Styled by Benjamin Bruno and photographed by Steven Meisel, the images were places like pieces of art amongst the displays of ready-to-wear and accessories.
The presentation setting for this collection made it possible to not only touch and feel all the luxe down-to-earth menswear but also — and this is perhaps even more important — to covet up-close the panoply of sophisticated yet statement-making accessories.
When visitors could pull their eyes away from the stone serpent brooches, shearling clutch bags and crafty small leather goods (all of which could easily make their way into a woman’s wardrobe as well), the clothing also had much to say. A colorful grid-printed suit, a denim peacoat-lined shearling and a sporty black and red retro-hoodied jacket were at once statement-making designs but also timeless. As for the chic wide cut trousers, just try and stop female customers from snapping those up. Ditto the shearling wrap and form-fitting knitwear.
Walking out of the Loewe headquarters, the thought flickered thought the mind that the subhead for this show could easily be “something for everyone.”