A black out, with only flowers to illuminate the room. A botanical passion is reinforced at the house of Loewe, having already touched upon the theme through a floral calendar created with Steven Meisel. But this greenhouse, surprise shrouded in darkness, was revealed like a cabinet of curiosities once the LED lights come on. “It was the idea of a drama, coming into a space with hidden emotions. Sunset Boulevard. Characters. Actors.” Jonathan Anderson explained to MFF, the creative mind behind the Spanish brand that is part of the LVMH group. An Iberian DNA returned to the silhouette, with voluminous handkerchief dresses, in lightweight leather. “She controls her surroundings and the surroundings control her,” explained the designer, “we’ve been trying to get to grips with our heritage and show it to the world for three years now. It can’t just be a domestic brand with hints of a woman who is starting a journey.” A voyage with cinematic elements, like the soundtrack that always gives a nod to the colossal. Women of elongated line, with dresses that become sophisticated souvenirs. Polkadots - big and small - mixed together in the same piece. Polkadots also appear as laser cut circles that make up a graphic skirt. Vintage checks recreate a multi-colored chessboard. Leather mixed with silk on coats, underlining the idea of contrasts. And sprinkled in, the details that announced the relaunch of the label. Logos woven on Scandinavian style knits. On soft hats straight from the countryside.
By Stefano Roncato - MFF Magazine for Fashion