British Fashion Council has announced a schedule of over 60 catwalk shows and presentation for this year’s London Fashion Week, held on February 14th – 18th 2020. This season, LFW continues the movement of positive change within the fashion industry with the return of the Positive Fashion Exhibition running alongside the public shows.
The Positive Fashion Exhibition is a curated space with brands showcasing a presentation, campaign or interactive storytelling experience that answers to one or more of the three pillars of Positive Fashion: Environment, People, Craftsmanship & Community. In particular, the exhibition will host #FashionOurFuture, an interactive photobooth dedicated to the social media movement to slow down fashions' footprint, set up by Amy Powney of Mother of Pearl and a Swap Shop by Patrick McDowell with Global Fashion Exchange, where guests can bring a used item of clothing from their wardrobe to exchange.
This season, London Fashion Week welcomes back Tommy Hilfiger back, showing his fourth TommyxLewis collection with a strong focus on sustainability. Internationally recognised brands featuring on the LFW schedule include Burberry, Christopher Kane, Erdem, JW Anderson, ROKSANDA, Preen by Thornton Bregazzi, Temperley London, Simone Rocha and Victoria Beckham. More than ever, designers such as Mulberry, Phoebe English, Richard Malone and Vivienne Westwood are taking sustainability to the heart of their collections this season.
In the DiscoveryLAB, an experiential zone that spans the intersection of fashion, art and technology, shows include Di Petsa, Lueder and Kate Ann McGuigan as well Newgen One To Watch: Eftychia, Fashion Revolution DiscoMAKE, a collaborative event of fashion, music and workshops, Bricks Talks 'Rise Together Issue' and Aro Archive presents Yohji Yamamoto 1983 – 2016. The Newgen installation will feature 20 designers from the BFC’s 2019/2020 internationally-celebrated talent identification scheme.
Other internationally celebrated designers on schedule are: 16Arlington, A.W.A.K.E MODE, Amanda Wakeley, Ashish, Aspinal of London, Bobby Abley, BORA AKSU, Chalayan, DAVID KOMA, Dilara Findikoglu, Edeline Lee, Emilia Wickstead, Fashion East, Halpern, Huishan Zhang, Liberty, Margaret Howell, Mark Fast, Marques'Almeida, BFC Fashion Trust recipient Molly Goddard, Olivia Rubin, OSMAN, Pam Hogg, Paul Costelloe, BFC Fashion Trust recipient Paula Knorr, RIXO, Richard Quinn, Roland Mouret, Shrimps, Stephen Jones, TOGA and UNDERAGE. Newcomer Petar Petrov is joining the schedule, alongside MM6 Maison Margiela and DAKS, both returning to London this season.