Digital Influence Dominates
By Elisabeta Tudor
Today, more than ever, social media – and Instagram, more importantly – is undoubtedly the luxury...
By Elisabeta Tudor
By Elisabeta Tudor
Today, more than ever, social media – and Instagram, more importantly – is undoubtedly the luxury industry’s pot of gold waiting at the end of the rainbow. And Heuritech, a Paris-based company, intends to turn this pot of gold into valuable nuggets of market data.  In fact, the company just...
Today, more than ever, social media – and Instagram, more importantly – is undoubtedly the luxury industry’s pot of gold waiting at the end of the rainbow. And Heuritech, a Paris-based company, intends to turn this pot of gold into valuable nuggets of market data.  In fact, the company just released the Spring/Summer 2020 main industry trends across all four cities (Paris, Milan, London, and...
Feminism: A Fashionable Trend?
By Chiara Condi
Fashion can create trends, but it can also pick up existing trends from the ground, reflecting...
By Chiara Condi
Fashion can create trends, but it can also pick up existing trends from the ground, reflecting and echoing them back. Feminism has become a clothing trend because it responds to how women are feeling today. Why do we choose to wear the things we do today? The best way to explain it is that, as...
Fashion can create trends, but it can also pick up existing trends from the ground, reflecting and echoing them back. Feminism has become a clothing trend because it responds to how women are feeling today. Why do we choose to wear the things we do today? The best way to explain it is that, as women, we are literally wearing our anger on our sleeves. And we are right to do so. According to the...
Arab Fashion Week Commences
By Sofia Celeste
Arab Fashion Week kicked of Wednesday, welcoming over 40 designers from the Middle Eastern region...
By Sofia Celeste
By Sofia Celeste
Arab Fashion Week kicked of Wednesday, welcoming over 40 designers from the Middle Eastern region to showcase their 2020 Resort collections. The six-day event, running between October 9th to the 14th, is considered the “next Milan” by many industry experts.Though the region lacks the presence of...
Arab Fashion Week kicked of Wednesday, welcoming over 40 designers from the Middle Eastern region to showcase their 2020 Resort collections. The six-day event, running between October 9th to the 14th, is considered the “next Milan” by many industry experts.Though the region lacks the presence of major fashion conglomerates and listed fashion companies, the Middle East boasts artisan heartlands...
Fashion and Tech Game Changers
By Sofia Celeste
In what may be one of the most revolutionary times in fashion's history, the gap between design...
By Sofia Celeste
In what may be one of the most revolutionary times in fashion's history, the gap between design and technology is constantly getting smaller. NOWFASHION chats with Giusy Cannone, the chief executive officer of Fashion Technology Accelerator (a company that invests in fashion and tech startups and...
In what may be one of the most revolutionary times in fashion's history, the gap between design and technology is constantly getting smaller. NOWFASHION chats with Giusy Cannone, the chief executive officer of Fashion Technology Accelerator (a company that invests in fashion and tech startups and enterprises), to pinpoint the startups that are on the brink of changing the industry as we know...
Hide & Seek with Symonds Pearmain
By Jessica Bumpus
“One of the biggest shows we ever did no one saw,” says Max Pearmain in something of a...
By Jessica Bumpus
“One of the biggest shows we ever did no one saw,” says Max Pearmain in something of a paradoxical claim. The stylist, one half of the fashion duo Symonds Pearmain (the other is designer Anthony Symonds – who has worked under such creatives as Vivienne Westwood and John Galliano), is talking...
“One of the biggest shows we ever did no one saw,” says Max Pearmain in something of a paradoxical claim. The stylist, one half of the fashion duo Symonds Pearmain (the other is designer Anthony Symonds – who has worked under such creatives as Vivienne Westwood and John Galliano), is talking about the brand’s trajectory to date, which when one traces it back, is nothing if not a little on the...
Golden Greece by Mary Katrantzou
By Gianluca Cantaro
For one night, the Temple of Poseidon on Cape Sounion revived the ancient splendour of Golden Age...
By Gianluca Cantaro
By Gianluca Cantaro
For one night, the Temple of Poseidon on Cape Sounion revived the ancient splendour of Golden Age Athens when, in the 5th century BC, the Greek capital had its political hegemony, cultural blooming, and economic prosperity. Today, it's not living the same prosperous moments, but the will to...
For one night, the Temple of Poseidon on Cape Sounion revived the ancient splendour of Golden Age Athens when, in the 5th century BC, the Greek capital had its political hegemony, cultural blooming, and economic prosperity. Today, it's not living the same prosperous moments, but the will to overcome the dramatic crisis started ten years ago. However, the country is still strong, even if the...
INTERVIEW: Peter Pilotto
By Sofia Celeste
Since 2007, the co-founders of Peter Pilotto (Peter Pilotto and Christopher de Vos) have been...
By Sofia Celeste
By Sofia Celeste
Since 2007, the co-founders of Peter Pilotto (Peter Pilotto and Christopher de Vos) have been infusing their flair onto the British fashion scene. This season, the duo, who met at the Royal Academy of Fine Arts in Antwerp, decided to shake things up a bit and showcase in Milan. Showing off the...
Since 2007, the co-founders of Peter Pilotto (Peter Pilotto and Christopher de Vos) have been infusing their flair onto the British fashion scene. This season, the duo, who met at the Royal Academy of Fine Arts in Antwerp, decided to shake things up a bit and showcase in Milan. Showing off the Italian craftsmanship and the exquisite textiles that went into the collection was just as much a...
H&M Prioritizes Tech
By Sofia Celeste
Amid troubling times for fast-fashion and brick-and-mortar stores, apparel behemoth Hennes &...
By Sofia Celeste
By Sofia Celeste
Amid troubling times for fast-fashion and brick-and-mortar stores, apparel behemoth Hennes & Mauritz AB pledged Thursday to cater to its customers, concentrate on sustainability, and invest in technology like artificial intelligence.In its third-quarter earnings results, the Swedish apparel...
Amid troubling times for fast-fashion and brick-and-mortar stores, apparel behemoth Hennes & Mauritz AB pledged Thursday to cater to its customers, concentrate on sustainability, and invest in technology like artificial intelligence.In its third-quarter earnings results, the Swedish apparel behemoth said that its costs rose by SEK2.67 billion (EUR246.7 million) in the third quarter of the year,...
Elegance Comes In Different Shapes
By Emil Levin
Every person wants to be a part of something to a degree. It could be work related, a project, a...
By Emil Levin
Every person wants to be a part of something to a degree. It could be work related, a project, a group of friends, you name it. According to Abraham Maslow's “Hierarchy of Needs,” belonging somewhere is ranked the third-most important need. However, some people, due to their circumstances, are...
Every person wants to be a part of something to a degree. It could be work related, a project, a group of friends, you name it. According to Abraham Maslow's “Hierarchy of Needs,” belonging somewhere is ranked the third-most important need. However, some people, due to their circumstances, are required to fight harder for the right to belong somewhere. I want to share my own thoughts on the...
Belle Époque 2.0 at Louis Vuitton
By Gianluca Cantaro
Nicolas Ghesquière, Creative Director at Louis Vuitton, imagined a modern Belle Époque that...
By Gianluca Cantaro
Nicolas Ghesquière, Creative Director at Louis Vuitton, imagined a modern Belle Époque that seemed to exist in an imaginary future. The flowers and decorations of the end of the 19th century and the beginning of the 20th were reloaded with a Sixties and Seventies flair. Ghesquière wanted to...
Nicolas Ghesquière, Creative Director at Louis Vuitton, imagined a modern Belle Époque that seemed to exist in an imaginary future. The flowers and decorations of the end of the 19th century and the beginning of the 20th were reloaded with a Sixties and Seventies flair. Ghesquière wanted to recreate a new high society related to the revolutionary years in which we are living, which celebrated...
The Demise of Affordable Fashion
By Sofia Celeste
Just north of Papua New Guinea and a three-hour flight south of Tokyo, lies a tropical US...
By Sofia Celeste
Just north of Papua New Guinea and a three-hour flight south of Tokyo, lies a tropical US territory called Guam. A remote, yet cosmopolitan shoppers’ paradise for Japanese and South Korean tourists who flock there to relax in the beachside luxury hotels, buy American goods at retail chains like...
Just north of Papua New Guinea and a three-hour flight south of Tokyo, lies a tropical US territory called Guam. A remote, yet cosmopolitan shoppers’ paradise for Japanese and South Korean tourists who flock there to relax in the beachside luxury hotels, buy American goods at retail chains like Gap and Macy’s, and chow down at the island’s Olive Garden and KFC.There are about 160,000...
Next Gen: Surviving the Prize
By Elisabeta Tudor
At the time, he was barely 23 years old and had never even studied fashion design, but the 2013...
By Elisabeta Tudor
By Elisabeta Tudor
At the time, he was barely 23 years old and had never even studied fashion design, but the 2013 debut collection of Simon Porte Jacquemus was an instant sensation with buyers, press, and fashion aficionados. Jacquemus' trajectory has since been seen as the ultimate success story among burgeoning...
At the time, he was barely 23 years old and had never even studied fashion design, but the 2013 debut collection of Simon Porte Jacquemus was an instant sensation with buyers, press, and fashion aficionados. Jacquemus' trajectory has since been seen as the ultimate success story among burgeoning fashion designers, many of whom aspire to become the next "Jacquemus." Sadly, their dream will...
McQueen Reconnects with Reality
By Gianluca Cantaro
“I felt the need to slow down and enjoy the little things, taking back the little beautiful...
By Gianluca Cantaro
By Gianluca Cantaro
“I felt the need to slow down and enjoy the little things, taking back the little beautiful moments that we are missing with the speed of our daily routine,” explained Sarah Burton, Creative Director of Alexander McQueen, before the show. “We went away from the noise of the city and reached the...
“I felt the need to slow down and enjoy the little things, taking back the little beautiful moments that we are missing with the speed of our daily routine,” explained Sarah Burton, Creative Director of Alexander McQueen, before the show. “We went away from the noise of the city and reached the Irish countryside where we rediscovered the ancient processes of manufacturing linen. This is an...
The Strength of Forgotten Brands
By Elisabeta Tudor
It might come as a surprise, but heritage sells. In this increasingly connected and...
By Elisabeta Tudor
It might come as a surprise, but heritage sells. In this increasingly connected and newness-obsessed world, traditional heritage brands are being resurrected from the past, and old icons are generating some serious revenue.  In the case of treasured early-20th century brands like Schiaparelli,...
It might come as a surprise, but heritage sells. In this increasingly connected and newness-obsessed world, traditional heritage brands are being resurrected from the past, and old icons are generating some serious revenue.  In the case of treasured early-20th century brands like Schiaparelli, Vionnet, Lanvin, and most recently Patou – all it took was updating the creative narrative by weaving...
The Dawn of Celebrity Designers
By Alice Pfeiffer
While Paris has been bubbling over with fashion week excitement, Dover Street Market and Galeries...
By Alice Pfeiffer
While Paris has been bubbling over with fashion week excitement, Dover Street Market and Galeries Lafayette have been equally abuzz.Earlier this week, the British concept store and the Parisian multi-brand department store announced that they were releasing two exclusive collections: the latest...
While Paris has been bubbling over with fashion week excitement, Dover Street Market and Galeries Lafayette have been equally abuzz.Earlier this week, the British concept store and the Parisian multi-brand department store announced that they were releasing two exclusive collections: the latest release of Fenty by Rihanna for the latter, and the first collection by American transgender...