Remember the fable of the ant and the cicada? Let’s use that fable as a comparison for the fashion world. While there are many designers nowadays thriving on the glitz and glam of social media and its fast-paced tempo, some others instead, prefer to conduct their businesses in a rather tranquil way, silently working their way up the ladder in order to build independent yet long-lasting businesses - just like the ants of the fable.
Massimo Alba is one of them - an Italian fashionable ant known by fashion veterans and style purists alike. Assuredly, the designer isn’t a new name in the fashion world, as his eponymous brand has been around for almost ten years. Alba launched his independent business after various stunts at Malo, Agnona and Ballantyne, fashioning a brand characterized by an inherent Mediterennean aesthetic, that helped him develop the loyal customer base he has now.
The designer has nonetheless, been able to do this only due to his eternal commitment to staying independent.
“An independent brand is free from conditioning, it has a strong point of view built consistently over time, and knows how to be loyalty to its community. Independent means knowing how to keep the course while remaining aware and open,” he explains.
It is indeed rare to find brands nowadays, who are not compromising on either identity or slow production. Alba has over years of experience, demonstrated that these two factors don’t have to be mutually exclusive by designing a brand inspired by his family, and of course, by Italy itself.
“I believe in identity, in consistency, in attitude,” states Alba. “These are the fundamental values in the construction of a brand. I believe in the possibility of being able to cross the criticalities that life reserves, and most importantly I value time.”
Truth is, no one has the time to do things slowly anymore. Come what may, every company is gearing for a change in the system, and many like Alba, are hoping for a return to the golden days where time was valued as one of the most precious things in the world. Yet, how is the designer facing this crisis?
“I am living these days with a deep sense of respect for those suffering, for the pain, for the feelings of bewilderment felt nation wide” states Alba. “We are extremely fragile, and so is the human condition. So today more than ever, as a small independent company we have to face challenges by adapting to the new situation wholeheartedly.”