Max Mara Ready To Wear Spring Summer 2013 Milan
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The MaxMara show had a clever concept for the spring/summer 2013 season. It is true that the whole “African safari” starting point is one that brands often turn to for their warm weather collections (but surprisingly not so much this season); however, MaxMara made the idea their own and even pushed the inspiration a bit.

With the travel theme in place the house provided a number of classic safari styles on the catwalk. In shades of camel, military green, brown and beige the brand sent out billowing silk blouson shirts, textural knit tops and wrap suede skirts. There were all pieces that will slide easily into a woman’s summer wardrobe.

But the brand also tried to stretch the style. The faux two-piece wrap front safari jumpsuits, cut with city shorts, looked fresh. Also, the unexpected melange of animal prints and madras patterns on pencil skirts and coats were surprising winners. And the simple addition of a flap of suede that swung unattached at one side on silk halter neck dresses, gave the look just a pinch of something different to set the classic style apart.

There were a few designs that didn’t gel as well. When the animal prints were worked into an autumnal floral pattern on a baggy trench coat the result looked muddled. And the stiff and soft paring of a voluminous pony skin shirt with raglan sleeves in organza felt forced.

But overall this was a collection filled with good ideas for both traditional and audacious dressers.

- Jessica Michault

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