To celebrate the opening of Max Mara's sophisticated new flagship store in London, on Old Bond Street, the high fashion pack diverted from the morning commute, coffee, or Chelsea Flower Show into the refined world of resort, understated glamour and the soft hum of jazz music...
Resort should seduce you with the clothes and the spirit of easy nonchalance, that creates the feeling of time to relax rather than rush. Inspired by London's style and spirit, and located around the corner from Noel Coward's favourite Savile Row tailor, Max Mara fused the elegance of another era with Cecil Beaton's eye and timeless belief that "Fashion is indescribable." The collection took inspiration from Beaton's post war images of London and fused this with a modern bloom of new working-women and social-media muses, including Charlotte Dellal, Caroline Issa and actress Amy Adams, who sat front row pretty in pink. Here the mood was as relaxed as the gentle slouch of the first raglan sleeve and as sensual as the softest yarn that enveloped each city silhouette.
Max Mara sent out for Resort 2016 a collection of everyday elegance, understated and refined. Opening with languorously sophisticated navy double-face wools and crepes, with chalky pinstripe lines that stretched like a careless drawl of smoke wafting from a cigarette. Soft casuals, waists gently cinched and smocked, and lurex racer backs were styled with boxer-style mink ear muffs and mittens, in a palate as dark and thunderous as the ever-contradicting climes. Floral prints, inspired by Beaton's blooms, exploded over silks; a floral corsage embellished its grey sweatshirt, with shades of mossy green blending into shades of buttery yellow to mauve and rich vermillion. From abstract grey silks printed like rolling rain clouds to silver lurex vest dresses, the collection was a celebration of London's character with Max Mara's signature luxe, and regimental stripes punctuated order against the contradictions of soft monochrome silk flower prints bed coats, jumpsuits and school-style scarves in mink.
The effect was an effortless elegance, a modern sporting luxe both contradicting and casual, just like the weather, and the all-season women who wear it so well.