Met Gala Postponed Amid Covid-19 Global Lockdown

Another high-profile event falls victim of Covid-19. The Met Gala, the most important first Monday in May in the fashion calendar, has been cancelled. The Gala was previously cancelled only once, in the wake of the 9/11 attacks on the Twin Towers. 


Epitome of a modern star-studded fundraiser (all guests personally approved by Anna Wintour, chairwoman of the Costume Institute since 1995), the 2019 gala raised a staggering $15 million, with tickets selling at $30.000 and tables going for $275.000. This year’s theme, ‘About Time: Fashion and Duration’, inspired by 1992 Sally Potter film Orlando was sponsored by Louis Vuitton and co-chaired by Nicolas Ghesquière, Lin-Manuel Miranda, Emma Stone, Meryl Streep, and Anna Wintour, of course. Due to the unpredictability of the situation, the opening of the exhibition bearing the same name is now being postponed.


If Haute Couture shows somewhat retain an aura of aristocratic exclusivity and generate relatively high yet narrow visibility, the Met Gala has brought together popular culture and creative extravaganza under the aegis of unifying cultural theme to a massified audience. Last year’s theme – Camp: Notes on Fashion – generated over 40,000 online mentions on the evening, resulting in over 1 billion impressions with Twitter being the favoured social media outlet and just over 50% of mentions being posted there. Moreover, the vast majority of posts were positively portraying the event, reinforcing the fact that even a fashion faux pas at the Met Gala is worth of social media attention. The benefit for brands and their guests is beyond obvious.


However, the financial loss for the Costume Institute will be significant as the gala is its main fundraising event. With the Met closed till further notice, tickets and collateral sales (publications and merchandising) will be non-existent this year as well. The Met will have to rely on private donations more than ever before, despite its strict guidelines on donations. Last year the Sackler family, makers of Oxycontin painkillers, was taken off the list of donors due to their implication in the US opioids crisis.

SHARE
  • Facebook
  • Twitter
  • Pinterest
SIMILAR ARTICLES
Unconventionality is The Word
By Alice Ierace and Ludovica Parisi
For the first day of Paris Fashion Week Online, British luxury brand JW Anderson decided to...
By Alice Ierace and Ludovica Parisi
By Alice Ierace and Ludovica Parisi
For the first day of Paris Fashion Week Online, British luxury brand JW Anderson decided to premiere an exclusive short video in black and white. “The idea is that you can tell and experience the story in your own way. At your own pace. It’s about going back to making and telling stories,”...
For the first day of Paris Fashion Week Online, British luxury brand JW Anderson decided to premiere an exclusive short video in black and white. “The idea is that you can tell and experience the story in your own way. At your own pace. It’s about going back to making and telling stories,” explained the designer. With this idea of exploration and storytelling in mind, photographer Lewis Ronald...
Power and Mysticism at Boramy Viguier SS21
By Sasha Regazzoni
After just two years of launching his eponymous brand,...
By Sasha Regazzoni
After just two years of launching his eponymous brand, French-Cambodian designer Boramy Viguier launches his SS21 collection today with a 3D Digital Lookbook Video during the Paris Fashion Week® Online on the Federation platform.   The Paris-based...
After just two years of launching his eponymous brand, French-Cambodian designer Boramy Viguier launches his SS21 collection today with a 3D Digital Lookbook Video during the Paris Fashion Week® Online on the Federation platform.   The Paris-based creative has rapidly established himself in the industry with his modern take on utilitarian...
Between Mystery and Mood Swings
By Alice Ierace and Elisa Carassai
Kicking off the Digital Couture Week today was Maison...
By Alice Ierace and Elisa Carassai
By Alice Ierace and Elisa Carassai
Kicking off the Digital Couture Week today was Maison Margiela with the first instalment of the brand’s Artisanal Co-ed Collection for Autumn Winter 2020. Showcased as moving imagery over four ascending stages, the collection will conclude in a final...
Kicking off the Digital Couture Week today was Maison Margiela with the first instalment of the brand’s Artisanal Co-ed Collection for Autumn Winter 2020. Showcased as moving imagery over four ascending stages, the collection will conclude in a final revelation on 16 July 2020. Much like Margiela, Lebanese fashion designer Elie Saab opted for...
The Show Must Go On: Jean Paul Gaultier Announces A New Chapter
By Elisa Carassai
French Designer Jean Paul Gaultier is known for his theatrics and his innovative and exciting...
By Elisa Carassai
French Designer Jean Paul Gaultier is known for his theatrics and his innovative and exciting ways of surprising his fans. And after showing for the last time last January, with a thrilling, unexpected move the House of Gaultier has announced a new chapter in its history. The House has announced...
French Designer Jean Paul Gaultier is known for his theatrics and his innovative and exciting ways of surprising his fans. And after showing for the last time last January, with a thrilling, unexpected move the House of Gaultier has announced a new chapter in its history. The House has announced that each season a new designer will be invited to interpret the codes of the House. The first...
A Play on Elegance and Eccentricity
By Alice Ierace and Ludovica Parisi
From Sophisticated to Eccentric: Meet Chanel’s Punk...
By Alice Ierace and Ludovica Parisi
By Alice Ierace and Ludovica Parisi
From Sophisticated to Eccentric: Meet Chanel’s Punk Princesses Today, Chanel kicked off the second day of Haute Couture Week by unveiling its Fall/Winter 2020-2021 collection. Captured by Mikael Jansson, the collection is marked by a desire for...
From Sophisticated to Eccentric: Meet Chanel’s Punk Princesses Today, Chanel kicked off the second day of Haute Couture Week by unveiling its Fall/Winter 2020-2021 collection. Captured by Mikael Jansson, the collection is marked by a desire for shimmering opulence and sophistication. “I was thinking about a punk princess coming out of ‘Le Palace’ at...
Artisanal Flair meets High-Tech at Couture
By Ludovica Parisi
Debuting her first-ever collection in Moscow less than ten...
By Ludovica Parisi
Debuting her first-ever collection in Moscow less than ten years ago, Russian designer Ulyana Sergeenko has been receiving a lot of media attention due to her meticulous handcraft representing her native heritage.  Taking inspiration from antique...
Debuting her first-ever collection in Moscow less than ten years ago, Russian designer Ulyana Sergeenko has been receiving a lot of media attention due to her meticulous handcraft representing her native heritage.  Taking inspiration from antique markets and vintage boutiques, her previous ready-to-wear collections feature eclectic clothes, bags,...
Dreaming of Faraway Lands At Digital Haute Couture
By Alice Ierace and Elisa Carassai
For the past four months, the global pandemic we’ve been...
By Alice Ierace and Elisa Carassai
By Alice Ierace and Elisa Carassai
For the past four months, the global pandemic we’ve been living in has been disrupting our daily lives, forcing industries to re-invent their plans for the year. Amongst them, the Fédération de la Haute Couture et de la Mode decided to schedule its usual...
For the past four months, the global pandemic we’ve been living in has been disrupting our daily lives, forcing industries to re-invent their plans for the year. Amongst them, the Fédération de la Haute Couture et de la Mode decided to schedule its usual Haute Couture Week digitally, on an exclusive online platform.   Nostalgic surrealism meets...
Hiroshi Fujiwara Designs Moncler's Latest Collection
By Rebecca Hitchon
Italian luxury brand Moncler rolled out today a new collection designed in collaboration with...
By Rebecca Hitchon
Italian luxury brand Moncler rolled out today a new collection designed in collaboration with globally influential streetwear designer and Japanese hip hop DJ Hiroshi Fujiwara."I wanted to create a new standard, delivering the message that Moncler loves the mountain, which is where the story...
Italian luxury brand Moncler rolled out today a new collection designed in collaboration with globally influential streetwear designer and Japanese hip hop DJ Hiroshi Fujiwara."I wanted to create a new standard, delivering the message that Moncler loves the mountain, which is where the story started," said Fujiwara about the 7 Moncler Fragment Hiroshi Fujiwara collection. This message is...