With a collection that unfolded among the dusty manuscripts of Milan’s Biblioteca Braidense, Giada’s Spring/Summer 2020 collection saluted the cosmopolitan jet-set – just months after it opened its first US monobrand stores.
Giada feted the Boston store, situated on the edge of the Boston Common and next to the city’s Four Season’s Hotel, in April. Since Boston is not a fashion mecca, Giada staged a fashion presentation, introducing the brand to Boston’s elite: bankers, lawyers, professors, and socialites. The brand’s designer said its US opening was in-line with its ethos and strategy.
“Giada is about culture, and Boston is a university city and centered around learning. It’s perfect for us,” Giada's creative director Gabriele Colangelo said backstage.
Colangelo’s Giada Spring/Summer 2020 was a showcase of smart, sophisticated, polished ensembles crafted with the harmony of cashmere, wool/silk double, georgette, metallic silks, and nappa leather.
Quirky tailoring permeated throughout, in the form of asymmetrical blouses and work wear skirts with detailed, open slits in the back.
Subtle yet refined, the hours of hand craftsmanship were expressed through the fine details, the geometric folds, the deliberate swathes of plissè here and there.
Colangelo, a scholar of the classics, looked to the grace and power of Auguste Rodin and Ronan Bouroullec for the inspiration of his collection.
A driving force behind Giada’s European allure, Colangelo, who also designs his own eponymous label, has successfully and consistently shaped and evolved Giada’s image. Giada was founded in Milan in 2001 by Italian designer Rosanna Daolio and is now part of Chinese luxury brand management company Redstone Haute Couture, which introduced vanguard brands like Valentino, Ferragamo, and Yves Saint Laurent to China. Colangelo has been key in Redstone’s strategic expansion plans for the brand.
“I have always designed for an international woman and businesswoman in China. But I am trying to be more open and respect the needs of the market,” he said.
Photo by Elizabeth Pantaleo