Pitti Announces New Calendar

After last week's previous announcements which declared the postponement of Milano Moda Uomo and the Paris shows to September, the Pitti Group also divulged the change of dates of their upcoming fairs and events.

 

The majority of the fairs will be hosted in September (the 98th edition of the show will be hosted from the 2nd to the 4th of September; Pitti Bambino from the 9th to the 10th of September; Fragranze, from the 11-13th; Super n.16, from the 24 to the 27th). However, Taste, which was planned to take place at the beginning of June, has been postponed until June 2021, just like Milan's Salone del Mobile. 

 

"In recent weeks we have obviously been in continuous and close contact with Italian and foreign manufacturing companies and with other players working in the three sectors of textiles-clothing, including organizations such as Confindustria Moda and Italian Fashion Chamber," stated Claudio Marenzi, president of Pitti Image in an official statement. "There has been a strong demand to maintain at all costs leading appointments such as the Pitti salons that will be the first fundamental tools to be activated to restart the entire commercial machine of the fashion industry gradually. And that's what we're going to be working tirelessly for in the coming months. Postponing Taste and Text, two events on which our Group relies heavily, to 2021 was a painful but necessary decision."

 

The Board of Directors has also been supporting the local company's operations in developing all possible forms of collaboration with the government and local authorities in order to make it economically more comfortable for operators to participate in the fairs so that the latter are well accessible and safe for people.

 

As previously announced, Pitti is also currently working on Pitti Connect, a digital platform, which will be exclusively launched in June, offering vendors and buyers new features, additional content and ways of interacting even remotely.

 

"Pitti Connect, with its unprecedented system of networking functions with buyers and high-quality editorial structure, is more than a complementary tool to the physical fair, it is rather an organic integration of the physical fair that together with the latter will define the new face of the Pitti salons," explained Raffaello Napoleone, CEO of Pitti Immagine. "In the coming weeks to the exhibitors the characteristics of this project, testing with them the innovations that we will gradually, from now to the summer, on the central body already in the works."

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