Salvatore Ferragamo Menswear Spring Summer 2013 Milan

Forget understated elegance next summer, the Salvatore Ferragamo man is going to be loud and proud. In a strikingly different direction for the brand designer, Massimiliano Giornetti  turned to the look of pop art and the color palette of David Hockney to inject his clothes with some serious attitude.
It was a show where a single pop of color wouldn't do. No, this collection turned the crayon box upside down and covered the clothes in hot hues of tangerine, lemon yellow, pool blue and fire engine red.

The dynamic shades were right on trend for next summer which is shaping up to be filled with vibrant colors and metallic touches. And even the multicolored footwear was a fresh stretch for the house.
After the first half of the saturated show the designer started to tone down the wattage with suits in  baby blue and  tailored jackets cut in a terra-cotta fabric. Which, in any other collection, would have looked bold.
But strip away that color base and this collection still oozed sophistication in its well cut suits, cotton trench coats and feather light knitwear.

The final group of outfits moved away from the bright acrylic shades to liquid watercolor tones which came "painted" onto white cloth backdrops. The colors bleeding into each other down a woven silk sweater or lightly outlining the shoulder seams or collar on a blazer.  It added a romantic touch to the show and the last look, a "blank page" white suit was a perfect finish to this fine show.

-Jessica Michault
 

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