Things look to be lining up for the Salvatore Ferragamo brand. Its chief executive Michele Norsa just announced to the press that the house reported a preliminary 6 percent rise in revenue, which comes out to 1,3 billion euros. The final number will be revealed when the official results are announced on March 12.
On the catwalk too the designer Masssimiliano Giornetti is also walking a line this season. Or rather, he transmitted its power to dissect, delineate and define boundaries onto his winning fall/winter 2015 collection.
There was much on the catwalk that the industry has seen before: the color blocking knitwear in autumnal hues, the use of different widths of stripes along the hemlines of coats, and the choice to insert monochrome colors into the pleats of tweed skirts. Even the ribbing effect on fur outerwear felt familiar.
Somehow Giornetti was able to tweak these recognizable geometric constructs and give them a new vitality. There was the tactile nature of his chosen knits and fabrics. One asymmetrically composed stained glass color block knit dress laid down each color section with a different surface texture (ribbed, smooth, waffle). His covetable ponchos were crafted so that the corrugated weave was horizontal. Meaning that when the models walked down the runway, in some seriously beautiful segmented heel sandals, the fabric would bounce, expanding and contracting, in an appealing manner.
The designer's chosen accessories and functional embellishments also elevated the ensembles. The use of big resin buttons with concentric circle bull’s eye designs gave the traditional fare a playful twist. And the belts that showed up twisted and folded around the waist added a three–dimensionality to the designer’s chosen geometric concept.
It looks line Ferragamo will have one more line to deal with. And that is the one of customers queuing up to get their hands on this collection.