The LF Markey Success Story

By now, it’s well documented and widely known that London is a fashion capital brimming with talent, creativity and exciting designers. Historically, its resume speaks for itself. But it’s also well known that so often, many of those designers and new names don’t and can’t survive, gone as quickly as the hype that surrounds them. The current economic crisis we find ourselves in will only exacerbate that. 

 

But in a welcoming and cheerful tale of “Where are they now?”, for Louise Markey - whom you might better know from her line LF Markey - the answer is: doing great, actually. The designer has just revealed a new team-up with Whistles, just one among a number of exciting new developments for the brand, which miraculously has managed to survive the aforementioned pitfall. 

 

“It’s been in the pipeline for quite some time now, we first started discussing it in early 2019,” explains Markey who has become known for her colourful and contemporary designs. “As always we started with the colour palette to create a concise capsule that would be an exciting package. I'm loving the Orlando dress. I also love the Jerome trousers."

 

It was back in 2008 that the Central Saint Martins graduate partook in the then Donatella Versace-headed up fashion initiative Fashion Fringe (this is going back) and in 2018 to 2019 that suddenly you couldn’t happen but notice her LF Markey brand cropping up everywhere – in cool independent boutiques, via a collaboration with the fashion incubator Label/Mix as well as, importantly, with its very own store in Dalston, often an unattainable dream for many designers when they start out. 

 

“It means a lot to collaborate with an established label like Whistles, it’s so wonderful that LF Markey is now well known enough to be considered for a project like this.” 

 

In 2008, you’d recognise that Fashion Fringe collection for its Elizabethan-meets-sportswear aesthetic. “It was a very different look back then. A bit ‘catwalk’,” she says. While now it’s more about an ease of wear – and her boilersuits, which have become a recurring big hit. And that success is something she intends to keep up. 

 

“I’m raring to go to launch more shops, host some events, restart our ever popular in-store creative workshops programmes. I just have to pass for this period of limbo to pass.”

 

How has lockdown been for her? “It’s actually OK for us,” she says, her family content with being insular and her team managing to work with no real problems from home. “Still very much looking forward to something resembling normal life returning soon though!” 

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